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Complete Shopify Favicon Guide

Master favicon implementation for your Shopify store. Learn how to add, customize, and optimize your store's favicon across all themes and devices.

Shopify Favicon Quick Facts

  • Built-in Support: Native favicon upload
  • Recommended Size: 32×32 or 64×64 pixels
  • Format: PNG or ICO
  • Max File Size: 1MB (keep under 100KB)
  • Theme Support: All themes supported
  • Mobile: Automatic optimization

How to Add a Favicon to Shopify

Step-by-Step Instructions

Note: These instructions work for all Shopify themes, including Dawn, Debut, Brooklyn, and custom themes.

Method 1: Theme Customizer (Recommended)

  1. Login to Shopify Admin

    Go to yourstore.myshopify.com/admin

  2. Navigate to Online Store

    From left sidebar: Online Store ? Themes

  3. Click "Customize"

    On your current theme (usually at the top)

  4. Open Theme Settings

    Click the gear icon or "Theme settings" in the left panel

  5. Find "Favicon" Section

    Usually under "Logo" or "Theme settings"

  6. Upload Your Favicon

    Click "Select image" or "Upload" button

    • Choose your favicon file (PNG or ICO)
    • Wait for upload to complete
    • Preview will appear
  7. Save Changes

    Click "Save" button in top right corner

  8. Verify

    Open your store in a new tab to see the favicon

? Done! Your favicon should now appear on all pages of your Shopify store.

Alternative Upload Methods

Method 2: Settings Menu

For some themes:

  1. Settings ? General
  2. Scroll to "Store details"
  3. Find "Favicon" field
  4. Upload image
  5. Save

Method 3: Theme Code (Advanced)

For developers:

  1. Online Store ? Themes
  2. Actions ? Edit code
  3. Open theme.liquid
  4. Add favicon code to <head>
  5. Upload file to Assets
  6. Save

Shopify Favicon Requirements

Technical Requirements:

Size 32×32 or 64×64 pixels (square)
Format PNG, ICO, JPG, GIF
Max File Size 1MB (recommended under 100KB)
Background Can be transparent (PNG)
Color Space RGB (not CMYK)

Recommendations:

  • Optimal Size: 32×32 pixels
  • Best Format: PNG with transparency
  • Keep Simple: Clear at small size
  • Test First: Preview before uploading
  • Brand Consistent: Match your logo
Important: Shopify automatically generates additional sizes for different devices. Start with 32×32 or higher quality 64×64.

Instructions for Popular Themes

  1. Customize ? Theme settings
  2. Scroll to "Favicon"
  3. Upload 32×32 PNG
  4. Save

Location: Theme settings ? Logo section ? Favicon

  1. Customize ? Theme settings
  2. Find "Favicon" under General settings
  3. Select image
  4. Save

Tip: Debut shows favicon preview immediately after upload.

  1. Customize ? General settings
  2. Upload favicon in "Store images" section
  3. 64×64 recommended
  4. Save

Note: Brooklyn works best with 64×64 pixel favicons.

If your theme doesn't have a favicon option in customizer:

  1. Online Store ? Themes ? Actions ? Edit code
  2. Assets ? Upload favicon file
  3. Open Layout/theme.liquid
  4. Add this code in <head> section:
<link rel="icon" type="image/png" href="{{ 'favicon.png' | asset_url }}">
<link rel="shortcut icon" href="{{ 'favicon.ico' | asset_url }}" type="image/x-icon">

Advanced: Multiple Device Support

Adding Apple Touch Icons & PWA Support

For enhanced mobile experience, add these to your theme code:

1. Upload All Icon Sizes:

Go to Online Store ? Themes ? Actions ? Edit code ? Assets

Upload these files:

  • apple-touch-icon.png (180×180)
  • android-chrome-192x192.png
  • android-chrome-512x512.png

2. Add Code to theme.liquid:

In Layout/theme.liquid, add to <head> section:

<!-- Standard Favicon -->
<link rel="icon" type="image/png" sizes="16x16" href="{{ 'favicon-16x16.png' | asset_url }}">
<link rel="icon" type="image/png" sizes="32x32" href="{{ 'favicon-32x32.png' | asset_url }}">
<link rel="icon" type="image/png" sizes="96x96" href="{{ 'favicon-96x96.png' | asset_url }}">
<link rel="icon" type="image/png" sizes="512x512" href="{{ 'favicon-512x512.png' | asset_url }}">

<!-- Apple Touch Icon -->
<link rel="apple-touch-icon" sizes="180x180" href="{{ 'apple-touch-icon.png' | asset_url }}">

<!-- Android Chrome -->
<link rel="icon" type="image/png" sizes="192x192" href="{{ 'android-chrome-192x192.png' | asset_url }}">
<link rel="icon" type="image/png" sizes="512x512" href="{{ 'android-chrome-512x512.png' | asset_url }}">

<!-- Web App Manifest -->
<link rel="manifest" href="{{ 'site.webmanifest' | asset_url }}">
<meta name="theme-color" content="#000000">
Note: This is optional but recommended for professional mobile experience, especially if you're targeting mobile shoppers.

Troubleshooting Common Issues

Solutions:
  1. Clear your browser cache (Ctrl+Shift+R / Cmd+Shift+R)
  2. Wait 5-10 minutes for Shopify CDN to update
  3. Try opening in incognito/private window
  4. Make sure you clicked "Save" after uploading
  5. Verify file size is under 1MB
  6. Check file format is PNG or ICO

Solutions:
  1. Try searching for "favicon" in theme settings search bar
  2. Check under "Logo" or "General" sections
  3. Update your theme to latest version
  4. If still not found, use code method (see Custom Themes above)
  5. Contact theme developer if it's a paid theme

Causes & Fixes:
  • Too small source: Start with at least 32×32, ideally 64×64
  • Over-compressed: Use PNG with high quality
  • Wrong format: Avoid JPG, use PNG or ICO
  • Design too complex: Simplify your icon
  • Low resolution: Create from vector source at high resolution

Common Errors:
  • "File too large" ? Reduce file size below 1MB (aim for 50-100KB)
  • "Invalid format" ? Convert to PNG or ICO
  • "Upload failed" ? Check internet connection, try different browser
  • "Image dimensions invalid" ? Use square image (32×32, 64×64, etc.)

Fix: Use our generator to create properly formatted favicon files.

Shopify Favicon Best Practices

? Do's

  • Use 32×32 or 64×64 pixels
  • Keep file size under 100KB
  • Use PNG format
  • Match your store's branding
  • Test on multiple devices
  • Use simple, bold designs
  • Ensure good contrast
  • Save changes after upload

? Don'ts

  • Don't use non-square images
  • Don't exceed 1MB file size
  • Don't use JPEG format
  • Don't include too much detail
  • Don't forget to clear cache when testing
  • Don't use copyrighted images
  • Don't skip mobile testing
  • Don't use low-resolution images

Favicon Impact on Your Shopify Store

Why Your Shopify Store Needs a Favicon:

Brand Recognition:

  • Appears in browser tabs when customers browse
  • Shows in bookmarks when customers save your store
  • Displays in mobile home screen icons
  • Increases brand recall by up to 25%

Trust & Professionalism:

  • Makes your store look more professional
  • Builds customer trust and credibility
  • Shows attention to detail
  • Expected by modern online shoppers
E-commerce Impact: Stores with recognizable favicons see up to 15% higher return visitor rates and better brand recognition in crowded browser tabs.

Create Your Shopify Favicon

Generate professional favicons optimized for Shopify stores

Generate Shopify Favicon

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